Volvo EX30 x Enchii Saiko - Social Campaign
Commercial Automotive and Lifestyle Photography by Tan Vo - VNT Studio
Approach
For this project I approached the Volvo EX30 as both a product and a design object. The lighting was built using large diffused sources to maintain soft reflections across the vehicle while still defining the sculptural body lines and surfaces. Working in a controlled studio environment allowed us to carefully shape highlights and maintain consistency across the campaign imagery.
Alongside the product-focused frames, I directed the models with a fashion editorial approach to introduce a human element to the visuals. The goal was to create a balance between clean automotive photography and lifestyle-driven storytelling so the images could work across social media and digital campaign platforms.
Photography: Tan Vo — VNT Studio
Client: Volvo
Director: Enchii Saiko
DP: Rikki Lu
Production: DLR Studio
Location: Gardens Studio
Production: DLR Studio
Location: Gardens Studio
Commercial automotive and lifestyle campaign photography by Tan Vo — VNT Studio.
