Soccer.com - Adidas F50 Campaign
Commercial Sports and Product Photography by Tan Vo - VNT Studio
Approach
For this project I approached the F50 as both a performance tool and an iconic design object. In the studio, directional lighting and controlled highlights were used to emphasize the materials, structure, and sharp geometry of the cleat.
The red colorway became the visual anchor of the campaign, allowing the boot to stand out against darker environments while maintaining strong contrast and texture. Motion blur, dynamic angles, and close-up compositions were used to communicate the speed and intensity associated with the F50 legacy.
On the field the approach shifted toward capturing moments of movement and interaction with the ball, bringing the product into a real gameplay environment while maintaining the same dramatic visual tone established in the studio.
Photos done for @soccerdotcom’s F50 shoes social media campaign.
Credits
Director / Editor: Justin Amatucci
DoP / Colorist : Oliver Ortiz
Photographer: Tan Vo
Gaffer: Noel Robles
Grip: Sean Allen
BTS : Sean - Fourwalls*
